So after thinking a lot about FLOC and how it impacts and changes the advertisement environment, I have more questions than answers.
And at least from my current understanding, it becomes worse for organisations that want to advertise, which might includes your government trying to educate citizens about things, while not really making things much better for individual privacy, due to the ability to correlate cohort IDs to identify users.
@sheogorath And this roll-out strategy is as confusing as the technology itself. I mean, isn't FLoC supposed to be their "solution" to advertising and privacy? But seeing the current backlash against it, it's not even doing anything in Google's favor in this aspect.